"The Data Leadership Gathering" - Position as the premier venue where data professionals advance their careers, connect with industry leaders, and shape the future of data-driven business.
Strategic framework covering positioning, content structure, and engagement mechanics
| Event Component | Format | Duration | Target Audience | Engagement Goal | Success Metric |
|---|---|---|---|---|---|
| Executive Roundtables | In-person only | 90 minutes | C-suite, VPs | Strategic networking | 🟢 Relationship depth |
| Technical Deep-Dives | Hybrid | 45 minutes | Practitioners | Skill development | 🟡 Session ratings |
| Product Showcase | Virtual + demos | 30 minutes | All segments | Feature adoption | 🟡 Demo requests |
| Community Building | Both formats | Ongoing | All attendees | Long-term engagement | 🟢 Community growth |
| TOTAL PROGRAM | Hybrid | 2.5 Days | Multi-segment | Comprehensive | 📊 Blended Impact |
Three-track system accommodates skill levels while preventing content overwhelm. Executive track focuses on strategic vision and industry trends.
In-person reserved for high-value networking and hands-on activities. Virtual content designed for knowledge transfer and broader accessibility.
Event serves as annual anchor for year-round community engagement. Post-event platform maintains connections and continues conversations.
Tactical implementation timeline with templates, checklists, and responsibility matrix
| Phase | Key Activities | Owner | Timeline | Deliverables |
|---|---|---|---|---|
| Foundation (Weeks 1-4) | Venue booking, speaker outreach, content planning | Event Lead | 120-90 days out | Contracts, speaker commitments |
| Content Development (Weeks 5-8) | Session design, workshop materials, platform setup | Content Manager | 90-60 days out | Session outlines, tech stack |
| Marketing Launch (Weeks 9-12) | Registration opens, speaker announcements, partnerships | Marketing Lead | 60-30 days out | Campaign assets, media plan |
| Final Prep (Weeks 13-16) | Rehearsals, attendee communications, tech testing | Operations Lead | 30-0 days out | Run-of-show, backup plans |
Templates for speaker onboarding, technical requirements, and content guidelines. Includes backup speaker protocols and rehearsal scheduling framework.
Platform requirements for hybrid delivery, registration integration, and attendee experience optimization. Includes load testing protocols and contingency plans.
Pre/during/post-event metrics collection system. NPS surveys, engagement analytics, and ROI calculation methodologies for comprehensive performance analysis.
Get comprehensive strategy and execution playbook for your next flagship event.